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Social Media Strategy

The social media strategy gives clear goals, guidelines and metrics for implementing marketing and reaching the target audience on social media.

Does your company have a social media strategy?

With the help of a social media strategy, a foundation is created for practical measures in the company’s social media channels. The social media strategy gives clear goals, guidelines and metrics for implementing marketing and reaching the target audience on social media.

The strategy is prepared in cooperation with the customer, and it is based on research and our many years of experience with companies in the field and the special features of the operating environment.

You get a comprehensive, versatile and goal-oriented social media strategy from us, which includes practical tools, such as a publishing calendar and putting a social media strategy into a practical task list, which you can use to manage the maintenance of your company’s social media accounts easily. The strategy work starts with a joint workshop lasting about one working day.

Goals can be e.g. strengthening brand image and recognition, acquiring leads, increasing the number of visitors to Facebook pages and websites, as well as sales.

Social media strategy gives answers to important questions

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1

Goals – why our company is on social media

2

Target groups and buyer personas – who is our customer

3

Social media channels – where we reach our customers

4

Contents – how we want to appear on our social media channels